by Yuri Kundin, Vice President, Strategy and Operations, Web3Pro There are three key things to consider when budgeting for an NFT campaign: Artwork for the NFT There are varying approaches to developing artwork for an NFT, running the whole gamut from a pixelated image, photograph, AI-generated design, all the way to 2D and 3D masterpieces …
Marketing professionals are increasingly including NFTs in their brands’ media campaigns as they embrace the next era of digital marketing, Web 3. According to HubSpot research, 14 percent of content and media planners today already have positions in their communications mix strategy for non-fungible tokens. Amongst brand marketers who are already using NFTs, 39 percent say that these assets provide the best ROI out of all the channels in their media mix.
by Christine Mansour, Operations Manager, Web3 Pro NFTs are a cutting-edge new marketing tool to build loyalty. However, their marketing and distribution to customers needs to be based on a strategy focused on creating engagement. How does your brand benefit from an NFT marketing strategy? What are the best ways to build customer loyalty? How …
NFT marketing will transform the way brands attract, engage, and delight their target customers in the near future. It is still a relatively new concept, but many CMOs are already experimenting with it, analyzing it, and learning about the marketing value of non-fungible tokens.
by Bekkah Frisch, Marketing Executive, Web3 Pro Web3 Pro, a leading web3 martech platform that helps brands create and deliver Web3 marketing strategies, helped Lamborghini enter the world of web3 marketing with a brand campaign that combined innovative gamification and collectible NFTs to drive consumer engagement and brand awareness, in accordance with contemporaneous trends in …
Web3 Pro brand marketing with collectible NFTs for Lamborghini Read More »
by Christine Mansour, Operations Manager, Web3 Pro Jacob & Co. was the first luxury watch brand to launch a successful NFT. CEO Benjamin Arabov is eager to participate in the digital and physical convergence of NFTs and IRL (in real life) timepieces, as evident in their launch of Astronomia Metaverso. Initial Offering: Digital Time Jacob …
Jacob & Co. Goes for the Gold Ring with Web3 Marketing Read More »
Christian Ferri, CEO of Web3 Pro, and Christian Mastro, CMO of Lamborghini, discuss their NFT partnership. Why is Lamborghini entering the digital world? Mastro: We feel that the younger generation today has a blurred line between the digital and physical worlds, and we want to stay relevant—just as Lamborghini always has been. In the past, …
Web3 Pro helps Lamborghini to Market NFTs in the Digital World Read More »
by Christine Mansour, Operations Manager, Web3 Pro The Louis Vuitton brand has always kept its finger on the pulse of the market. It was one of the first luxury brands to embrace the Internet 25 years ago. Enriched by the knowledge and insights gained over a hundred and sixty years in business, Louis Vuitton knows …