Community marketing focuses on building connections and fostering meaningful relationships between brands and their customers. While the approach shares some similarities with social media marketing, community marketing offers a different approach to customer relationships that prioritizes true connection over vanity metrics.
A successful entrance into Web3 Marketing starts long before your campaign goes live. The downloadable PDF resources below give your team everything you need to begin planning your brand’s entrance into the space. Budgeting for a Web3 Campaign Web3 Campaign Metrics: A Starting List Creative Toolkit for Digital Asset Campaigns As always, our team is …
By Bekkah Frisch, Marketing Executive In recent years, non-fungible tokens (NFTs) have taken the world by storm. These digital assets, which are unique and cannot be replicated, have been used to sell everything from digital artwork to tweets. However, the music industry has also started to explore the potential of NFTs. Let’s explore how music …
Web3 in the Music Industry: Industry-Changing Potential Read More »
By Bekkah Frisch, Marketing Executive Lamborghini is a brand that’s synonymous with luxury, speed, and exclusivity. To celebrate the brand’s 60th anniversary and the announcement of its first-ever plug-in hybrid V12 High-Performance Electrified Vehicle (HPEV), Lamborghini partnered with Web3 Pro, a leading NFT and Web3 marketing technology partner, to create a unique and engaging NFT …
How Lamborghini’s Epic Road Trip Campaign Drove Strong Customer Relationships Read More »
The details about the Amazon NFT Marketplace platform are still unfolding, but here’s what we know so far.
By Bekkah Frisch, Marketing Executive A decentralized autonomous organization, or DAO, is a type of organization that operates on a blockchain network. It is designed to be decentralized, meaning that it does not have a central authority or hierarchical structure. Instead, decisions and actions are made by the members of the DAO through a …
By Bekkah Frisch, Marketing Executive In recent years, the rise of privacy laws such as GDPR and the California Privacy Act has created significant challenges for digital marketers. These laws restrict the collection and use of personal data, making it difficult for marketers to track user behavior and personalize their advertising. With how third-party …
Blockchain for Marketing Resolves Marketers’ Issues with Cookies Read More »
By Aziz Vora, Director of Marketing The digital marketing landscape has undergone tremendous changes over the past decade, with new technologies, platforms, and tools emerging constantly. The advent of Web 2.0 brought about a new era of user-generated content and social media, which changed the way businesses engaged with their audiences. However, even with …
By Bekkah Frisch, Marketing Executive NFTs, which have been variously rebranded as digital collectibles, digital assets, tokens, and branded terms like Starbucks’ Journey Stamps, have gotten a bit of a bad rap. The general public has heard about Bored Apes selling for millions of dollars but they haven’t seen the value behind the technology. …
By Bekkah Frisch, Marketing Executive To understand what a smart contract is, you first need a basic primer on the history of the internet, which started in the 1960s with the military’s use of ARPANET. Just under 30 years later, the worldwide web started to see adoption from the wider public in a read-only …