by Christine Mansour, Operations Manager, Web3 Pro Jacob & Co. was the first luxury watch brand to launch a successful NFT. CEO Benjamin Arabov is eager to participate in the digital and physical convergence of NFTs and IRL (in real life) timepieces, as evident in their launch of Astronomia Metaverso. Initial Offering: Digital Time Jacob …
Jacob & Co. Goes for the Gold Ring with Web3 Marketing Read More »
Christian Ferri, CEO of Web3 Pro, and Christian Mastro, CMO of Lamborghini, discuss their NFT partnership. Why is Lamborghini entering the digital world? Mastro: We feel that the younger generation today has a blurred line between the digital and physical worlds, and we want to stay relevant—just as Lamborghini always has been. In the past, …
Web3 Pro helps Lamborghini to Market NFTs in the Digital World Read More »
by Deniz Ataman, past Managing Editor, Perfumer & Flavorist Magazine and Conference Director, World Perfumery Congress With the evolution of non-fungible tokens (NFTs) in marketing strategies, loyalty marketing is seeing a new wave of customer retention and attraction with the rise of Web3. As the intersection between customer preference and technology continues to evolve, NFTs …
by Christine Mansour, Operations Manager, Web3 Pro The Louis Vuitton brand has always kept its finger on the pulse of the market. It was one of the first luxury brands to embrace the Internet 25 years ago. Enriched by the knowledge and insights gained over a hundred and sixty years in business, Louis Vuitton knows …