By Bekkah Frisch, Marketing Executive In recent years, blockchain technology has emerged as a game-changer in various industries—finance, transactions, and most recently, loyalty programs.
By Jeffrey Milligan, VP, Customer Success, Web3 Pro Gen Z embodies the most powerful customer potential witnessed to date in Marketing. In comparison with all
Motivating a prospective customer to advance from awareness to becoming a repeat customer and a brand advocate can be challenging. Modern CMOs and brand marketers
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Individuals need an NFT wallet to buy and collect NFTs, and brand teams benefit by
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Management guru Peter Drucker had said, “What gets measured gets improved.” Some key campaign metrics
by Bekkah Frisch, Marketing Executive, Web3 Pro Identify Your Target Market While you likely have already defined a target market for your IRL products and
by Yuri Kundin, Vice President, Strategy and Operations, Web3Pro There are three key things to consider when budgeting for an NFT campaign: Artwork for the