Integrating NFTs into Your Brand Campaign Strategy
Marketing professionals are increasingly including NFTs in their brands’ media campaigns as they embrace the next era of digital marketing, Web 3. According to HubSpot research, 14 percent of content and media planners today already have positions in their communications mix strategy for non-fungible tokens. Amongst brand marketers who are already using NFTs, 39 percent say that these assets provide the best ROI out of all the channels in their media mix.