by Alex Abrams, Director of Customer Success, Web3 Pro Every marketer and business owner knows it is less expensive to sell to a current customer than to acquire a new one. Customer retention is a flywheel of profit generation. When customers are delighted with their brand experience, they typically remain loyal to that brand, with …
by Jeff Milligan, Vice President, Customer Success, Web3 Pro Web3 Pro has a proven track record of pioneering innovative Web 3.0 technology since 2018. Since then, the Palo Alto-based company has become the leading solutions provider to enterprises creating NFTs, digital goods, and digital records for their brand marketing strategies. Web3 Pro has experience in …
Web3 Pro Connects Brands with the Internet of the Future Read More »
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Individuals need an NFT wallet to buy and collect NFTs, and brand teams benefit by understanding how wallets work and the need to create tokens that are compatible. Integrating NFTs into an NFT wallet is a key component of an effective go-to-market strategy and this …
The Importance of an NFT Wallet for Managing Digital Assets Read More »
by Yuri Kundin, Vice President, Strategy and Operations, Web3 Pro Management guru Peter Drucker had said, “What gets measured gets improved.” Some key campaign metrics your NFT sale should include: Revenue and Participation Revenue is a gross number. The cost of developing the NFT and the marketing costs of the campaign need to be subtracted …
by Bekkah Frisch, Marketing Executive, Web3 Pro Identify Your Target Market While you likely have already defined a target market for your IRL products and services, as well as personas and messaging, launching an NFT campaign may require you to assess whether you need to make changes. In the case of Louis: The Game , Louis …
by Yuri Kundin, Vice President, Strategy and Operations, Web3Pro There are three key things to consider when budgeting for an NFT campaign: Artwork for the NFT There are varying approaches to developing artwork for an NFT, running the whole gamut from a pixelated image, photograph, AI-generated design, all the way to 2D and 3D masterpieces …
Marketing professionals are increasingly including NFTs in their brands’ media campaigns as they embrace the next era of digital marketing, Web 3. According to HubSpot research, 14 percent of content and media planners today already have positions in their communications mix strategy for non-fungible tokens. Amongst brand marketers who are already using NFTs, 39 percent say that these assets provide the best ROI out of all the channels in their media mix.
by Christine Mansour, Operations Manager, Web3 Pro NFTs are a cutting-edge new marketing tool to build loyalty. However, their marketing and distribution to customers needs to be based on a strategy focused on creating engagement. How does your brand benefit from an NFT marketing strategy? What are the best ways to build customer loyalty? How …
NFT marketing will transform the way brands attract, engage, and delight their target customers in the near future. It is still a relatively new concept, but many CMOs are already experimenting with it, analyzing it, and learning about the marketing value of non-fungible tokens.
by Bekkah Frisch, Marketing Executive, Web3 Pro Web3 Pro, a leading web3 martech platform that helps brands create and deliver Web3 marketing strategies, helped Lamborghini enter the world of web3 marketing with a brand campaign that combined innovative gamification and collectible NFTs to drive consumer engagement and brand awareness, in accordance with contemporaneous trends in …
Web3 Pro brand marketing with collectible NFTs for Lamborghini Read More »