Exploring the history of the internet is important to understand the progress and capabilities of this technology and illustrates potential paths forward as Web 3.0 and beyond are developed. The internet was invented in the late 1960s as a form of military communication known as ARPANET. When it was first introduced to the public in …
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By Aziz Vora, Director of Marketing Simply put, Web 3.0 is the next evolution of the internet that promises decentralization, data security, and a user-centric medium that replaces networks with markets that are run by users and controlled by smart contracts that are embedded in tradeable tokens. The best way to look at Web …
What is Web 3.0? A Simple Guide to the Future of the Internet Read More »
By Bekkah Frisch, Marketing Executive In recent years, blockchain technology has emerged as a game-changer in various industries—finance, transactions, and most recently, loyalty programs. Social media is the next frontier. With the advent of Web3, a new era of decentralized and community-driven social media platforms is nearly upon us. Decentralized, community-driven social platforms are …
Discover how to build out your brand’s strategic launch into the Web3 space. Identify brand goals that blockchain makes possible to achieve, determine what metrics to measure to gauge the success of a digital assets campaign, and delve into the budget considerations needed to bring your brand’s vision to life.
By Jeffrey Milligan, VP, Customer Success, Web3 Pro Gen Z embodies the most powerful customer potential witnessed to date in Marketing. In comparison with all prior generations, it is better educated, more affluent, involved to a greater extent with causes beyond the individual self, more cognizant of the imperative to care for our planet, and …
Motivating a prospective customer to advance from awareness to becoming a repeat customer and a brand advocate can be challenging. Modern CMOs and brand marketers know that the buyer’s journey rarely follows a straight line directly to Purchase. For the busy consumer in a competitive market, there are often distractions and delays. Nonetheless, the marketer’s …
How Brands Can Use NFTs to Influence and Accelerate the Buyer’s Journey Read More »
Awareness is the first stage in the buyer’s journey toward purchasing a product or service. Here, buyers become aware that they have an unfulfilled desire or need and they seek out or discover potential solutions to satisfy their pain point. In this stage, the potential customer may not know what all their options may be, …
by Alex Abrams, Director of Customer Success, Web3 Pro From the initial stage of Awareness and through the potentially lengthy Consideration phase, the buyer has likely compared the pros and cons of each alternative and finally reached the decision to Purchase. How Buyers Reach the Decision Stage When considering whether to choose any brand, buyers …
Using NFTs To Drive the Buyer’s Decision to Purchase Read More »
by Alex Abrams, Director of Customer Success, Web3 Pro The Consideration stage follows the Awareness stage in the buyer’s journey. Here, the potential customer has determined that he has a desire or need to be resolved and is researching, comparing, and considering alternative brands as his solution. Awareness has brought attention to the pain point …
Using NFTs To Influence Consideration in the Buyer’s Journey Read More »